Show and Tell: The Right Images for the Right Image


The message of the Gospel doesn’t change (1 Corinthians 15:3-6). However, the times around us do. Not just with unexpected pandemics, but also with the modern age. People come to believe by hearing (Romans 10:4), and whilst we’re hoping the world starts to open back up shortly that we may open up our doors to new seekers, in the meantime and beyond, we have other ways we can reach out and get the Gospel, as well as Church news, out to the public and our congregations.

Sometimes your Church website is the only exposure someone has to your Church. So what is your Church telling new people? What is it communicating? It’s important to have the best content possible, particularly images that catch the eye and are informative. Below we look at some tips as to what that might look like.

1) Show people your Church in action so that they can catch a glimpse of who you are.

Images of your people in action, whether praying, worshipping or preaching will give an intimate look into the life of the Church.

2) The right information.

The images from tip 1 can also be used as a way to show clear and precise information. Perhaps your Church tagline, service times or different groups within the Church being mindful not to overload the images with too much text.

3) Use images that rouse curiosity and invite people into your story.

You can use this space for a compelling message for a new visitor or a timely reminder for your congregation. “Jesus Christ came into the world to save sinners” (1 Timothy 1:15) for example.

4) Highlight your current sermon series.

Get people up to speed and involved right away with the season the Church is in by using any images that may be associated with the current sermon series.

5) Display elements of the inside of your Church.

Many people show the outside of their Churches, but for more of a personal touch, consider showing images from within the building. Highlight a particular feature for example. This will make people feel more familiar and at ease when the time comes for their first visit.

We pray that these tips would be helpful, and highlight God’s work within your Church bringing glory to Him who is the Head of the Church (Colossians 1:18).