Mobile Search Results

Mobile Church WebsitesYou may have heard of the latest Google update and how it is affecting search results when someone searches from a mobile.

On April 21st 2015 Google updated their search algorithms so that someone searching on a mobile device would get results back that gave preference to websites that were mobile friendly.  This meant that someone searching from a mobile might see different search results than if they were searching on a desktop machine.

You might appear first in Google when searching from a laptop or PC, but if someone searches on a mobile device your church may appear further down the list if you do not have a mobile website. This potentially means your website and church could be missed by prospective visitors.

To ensure that your website is found when someone searches on a mobile device you must make sure that you either have a mobile version of the website, or that your website is responsive so that it resizes when displayed on a smaller screen.

The graphics on the right show a website (Crofton Baptist Church) and how it looks when viewing on the desktop machine. The second image shows how it looks on a smart phone, you will see it resizes and hides the menu.

The last image shows how a search result in Google from a smart phone then highlights the websites which are mobile friendly. 

Testing your site

Google have provided a handy tool for testing to see if your website is mobile friendly.

https://www.google.co.uk/webmasters/tools/mobile-friendly/

Turning on mobile

If you use Church Edit then you can turn on the mobile version of the website by going to SETTINGS > SITE OPTIONS.