Whilst having social media accounts is an important aspect of any marketing mix, they do not replace a website.
The two platforms are completely different as they have various goals in mind. A website exists to provide information; in this day when someone is trying to find out more information, the first place they will look is the internet and a website provides an authoritative voice that gives the person looking for information the confidence that this is the correct place to find that.
When deciding on how you are going to promote or advertise your church, it is always helpful to think about it from the perspective of the person who will be looking at your website.
Social media is a great platform to use for existing church members and for those who already know about your church, however if you want your church to be a beacon of light online to those who are searching for a church within the local area, chances are, they will not know that you have social media accounts. The only way they can find your social media account is if they know exactly what they are called - which isn’t always as straight-cut when many churches in the area may have the same name!
What your website provides is a way for someone new to the area or to Christianity, to find out relevant information about your church, where your church is, the times you meet and also get to know more about the vision and values your church has.
This information is not easy to convey on social media and each social media platform is completely different, they also change fairly often so what you may have added a year or two ago to a Facebook page may no longer be relevant or even shown anymore.
Social media is also a lot more prone to fads, there are many social media platforms that were popular a year ago that are no longer in existence.
Owning a website and a domain however, is like investing in the bricks and mortar of the digital age.
A website acts like the digital home of your church, from here you can integrate all of your various social media accounts, allowing your website to become a hub of activity, a place where people can come and go, and view all the latest news and happenings - which in an age where people are always on the go, having the ability to keep up with church throughout the week can be an absolutely vital link to the main church body!
Just as we all connect with God in various and unique ways, we all like to connect to church in different ways too, having a mix of social media along with a website just provides people with various ways of connecting.
For tips on what pages to create on your website, you might want to read our tip on pages a church website could contain
Alternatively, if you would like a website for your church, give our team a call to discuss your needs. You can call us on 0121 651 1120 or email us on email@example.com